New media has had a
profound effect on three of the most essential categories of society in the
twenty-first century: economics, politics, and the exchange of ideas. Political campaigns began using the Web to
provide information and use them as a constant pitch for money. Campaigns
experienced predictable challenges with the use of a new technology and a
fast-growing customer base. The presidential campaign is becoming just another
social-media stream, its swift and shallow current intertwining with all the
other streams that flow through people’s devices.
